Pike Place Market is the second most recognized landmark in Seattle, attracting 10 million tourists each year.

 

Unfortunately, most Seattle natives don't shop there. It's seen as more of a tourist thing. Except that it's actually an amazing grocery store, art market and dining destination.

In spring 2014 Pike Place Market asked us to turn Seattleites who shop the Market occasionally into year-round fans. So we asked Seattleites to take an adventure in their own backyard. 

Next Pike Place Market Foundation asked us for a rallying cry. One that would help them raise the roof on a $9mm Market Expansion and modernization of the Market. So we coined the Pike Up! fundraising campaign.

 

We also helped organize the World's Shortest Parade through the middle of the Market on a slightly rainy Thursday afternoon. It felt very Seattle.